‘Red lipstick is a source of strength,’ says Poppy King, creator of Lipstick Queen. ‘You put it on and suddenly you feel more capable than you did without it.’

for-50-shades-of-red

The use of lipstick dates back to medieval times. Some lipsticks have lip balms, to add hydration to lips. Dark red was one of the most popular shades throughout the 19th and 20th century. Red lipstick was popular in the 1920s also. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a ‘Cupid’s bow,’ inspired by actress Clara Bow. In the 1930s, lipstick was seen as symbol of adult sexuality. Teenage girls believed that lipstick was a symbol of womanhood. In the mid-1940s, several teen books and magazines stressed that men prefer a natural look over a made up one. By the 1950s, movie actresses Marilyn Monroe and Elizabeth Taylor helped bring back dark red lips. Queen Elizabeth I, known for her piercing red lips, elevated the shade into something regal, instead of seedy. It wasn’t until the Golden Age of Hollywood, that red lipstick came to be considered widely acceptable and aspirational. Lady Gaga, Scarlet Johansson and Drew Barrymore are some celebs who love to wear a scarlet red on their lips. By dressing your lips in red you draw people’s attention. Unlike other cosmetics, many of which correct or camouflage something we don’t like about ourselves, red lipstick is about assertion. It makes you stand out. Now, you get red in dozens of shades all made popular by celebs who choose their favourite hue. With all cosmetic companies worth their name vying to outdo each other come out with a mind boggling range of reds every season. So you are spoilt for choice girl. Enjoy while it lasts!